The Arroios brand reflects the multicultural dimension of the parish and is also an attempt to bring customers and the entire population of Lisbon closer to this geographical area right in the heart of the capital.
Arroios is a parish of Lisbon that results from the merger of the former parishes of Anjos, Pena and São Jorge de Arroios and is characterized by its cultural diversity, hosting about 80 nationalities in an approximate area of two square kilometers.
With these factors in mind, a graphic identity was created capable of reflecting all the dynamics of what the Arroios Parish Council is building – a desired place from and for all.